15 10月 WeChat in Numbers: A Social Media Analytics Report
Among all the popular social messaging platforms around the world, there are only few that have managed to gather hundreds of millions of users. There are QQ, Facebook Messenger and WeChat that have gained more than 500 million users worldwide. But in China, most of these apps are blocked leading to only a few several social media platforms to contend in the market. WeChat, most commonly called WeiXin, is one of them. In fact, it is the most favored mobile marketing and social media platform throughout mainland China, beating Weibo and Baidu in terms of monthly active users. The growth of WeChat only tells how successful it is. Now, check out this social media analytics to see how big the app is.
WeChat is not just available in China but all throughout the world. It is available in over 20 language versions and operates in more than 200 countries and regions worldwide. Launched in 2011, WeChat grew exponentially over the years. It is developed by none other than Tencent, a Chinese investment holding company that specialises in entertainment, internet and mobile services.
Based on the social media analytics, WeChat has 600 million active users worldwide, where the bulk of this number can be found in mainland China. Tencent’s vision to expand WeChat led to its evolution in not just becoming a powerful messaging app but also the prime provider of digital marketing services and integrated marketing to a number of businesses. The mobile app’s popularity is boosted by its largest user demographic – young Chinese who are well-versed in current technologies. These millennials drive WeChat’s success to great lengths. This is good for many brands because it will give them an advanced understanding of the WeChat market. Brands can be very influential if they used social media strategies that empower the youth. With unique content marketing that specifically target these type of users, you can create a stronger relationship between your brand and your customers wherein both benefit from each other.
Tencent improved WeChat’s features to accommodate more business in promoting their products and services to the messaging app and connect with its millions of users. Our digital agency in the Philippines, IH Digital Philippines, can help your brand to understand and get familiar with China’s huge market potential. Our expertise in content marketing and social media strategies in WeChat will give you an edge in magnifying your brand’s success. To know more about WeChat’s social media analytics, contact us here.