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WeChat

社交媒体营销最大的优势在于将创意与数据很好地结合在了一起,但这同时也是它的失败之处。有些场合,通过社交媒体做宣传确实很有成效,但还有些时候,也许其他的数字营销手段会更有效果。镜子有两面,一起看看“营销首选”社交媒体有着怎样的正反面。
以下是艺赫广告整理的10大微信案例,希望能对您的品牌营销推广有所帮助!

微信案例一:星巴克

关于星巴克:

星巴克是全球首屈一指的特种咖啡烘焙商、营销商和零售商,业务遍及68个国家。凭借全球约24,000家星巴克门店和每日6000万客户,每年创造超过200亿美元的收入,它已成为业内最知名的公司之一。
世纪地产公司创立于1986年,为菲律宾房地产开发公司的先锋。其创新的房地产理念和在业界的创举,造就了一些菲律宾绝代风华的房地产项目,包括:由丹尼尔‧里伯斯金事务所设计,阿玛尼/卡萨负责室内设计的世纪尖顶大厦、马卡蒂 Centuria医疗中心、世纪之城购物商场、Batulao 艺术汇(全球首座宜居艺术公园)以及其它创新的住商综合开发项目。

When Facebook is out, Weibo is in; when Whatsapp and Line are not feeling well in China, WeChat is escalating fast. China's internet is another world, you may need some advice before advancing this emerging market. This is the mostly asked question by the ones who...

Marketing communication goes more personal As people choose to be wiser online users, online marketers seek a better marketing communication tactic to get their audience’s attention. To do this, two things evidently become the key essentials: high-quality content and a more personal approach. But to some marketers...