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Facebook

Facebook(简称FB),美国的社交网络服务及社会化媒体网站,官方使命:“Facebook成立于2004年,致力于向人们提供分享平台,让世界更开放,联系更紧密。通过Facebook,人们与亲友保持联系,发现新鲜资讯,分享生活故事。”
社交媒体营销最大的优势在于将创意与数据很好地结合在了一起,但这同时也是它的失败之处。有些场合,通过社交媒体做宣传确实很有成效,但还有些时候,也许其他的数字营销手段会更有效果。镜子有两面,一起看看“营销首选”社交媒体有着怎样的正反面。

Social media planning and engagement has truly come full circle in diverse industries, particularly in airline businesses. With the need to immediately connect to target audiences, airline companies demand competitive digital media exposure to ensure return of investments. Such is the story of Cebu Pacific...